Diving head first into an SEO campaign isn’t the easiest thing. In fact, it can be pretty damn daunting. You’ll need to figure out your SEO budget, map out what the SEO campaign will look like and it’s duration, and establish goals or expected results from the SEO efforts. There’s a big difference between the best SEO company out there and the others competing for your business. But the best SEO companies don’t get to where they are overnight. Top rated SEO companies have to develop a killer system of SEO processes and a kick-ass team to carry them out. In our opinion, there are three things you can (and need to) expect from the best SEO company out there.
The Best SEO Company Has Account Managers Who Actually Care
We’ve heard some horror stories about SEO campaign “account managers”. Often times, they lack an understanding of SEO and have an inability to communicate the data and results gathered through the campaign in a narrative way.
A top rated SEO company has account managers who are thoroughly involved in each customer’s SEO campaign. Sandbad Account Managers dive headfirst into SEO campaigns with the customer, walking through SEO audits, off-page SEO optimization, campaign reports, and everything in-between. Our Account Managers communicate an SEO campaign as a storytelling opportunity, which is essentially what it is; a story about the growth of a company through implementing SEO best practices into their website’s infrastructure.
The Best SEO Company Has SEO Strategists That Know What The Hell They’re Talking About
SEO Strategists are the brilliant minds who put all the puzzle pieces together. If you’re searching for the best SEO company, then that means you’re searching for the best strategists. The best SEO strategists develop strategies for each unique SEO campaign. After determining the goals of a campaign with a customer, the best SEO strategists develop a specific campaign game plan to ensure the customer-specific goals and expectations are met, if not exceeded.
Solid SEO strategists need to know what is going on in the search engine world. Each strategist must be up-to-date on algorithm updates and any search engine related information that could impact the performance of a customer’s site. This not only helps to reorient certain efforts to ensure the best quality results, but this also helps inform account managers. Account managers who are up-to-date regarding the same information can communicate (if necessary) with customers to explain an algorithm update and how an update might affect the campaign.
The Best SEO Company Has A Data Driven Campaign
Last, but certainly not least is a data driven SEO campaign. Cold, matter-of-fact data should be the driving force of SEO campaign strategy. Not only should data be the force directing the way a SEO campaign should look, but data should also be used to predict overall SEO growth. At Sandbad, we use our Data-Driven Methodology to determine the approach taken to get the results desired by each unique customer.
Keep an eye out for SEO campaigns that try to justify their ineffective efforts with vanity metrics. Some examples of these are keyword rankings for hyper-specific sets of keywords, traffic without any context of the actual quality of said traffic, and third-party domain metrics without insight into how those metrics are driving performance.
When finding the best SEO company, a handful of important factors need attention and consideration. Some will jump at the sight of “Get on the first page of Google in 90 days!” while others will get sucked into an SEO campaign with an agency that practices black hat SEO. If you’ve made it to the end of this, you already know enough to keep the inadequate SEO companies out of the picture.