Success in organic search is dependent on search engines finding, reading and evaluating website content. If that content is hindered in any way, organic performance can be impacted significantly.
Once the obstacles are uncovered, Sandbad outlines the obstacles and provides customized recommendations for addressing the obstacles based on the information we know about your site, CMS and server.
Sandbad then prioritizes the order in which each should be addressed by providing the impact level each obstacle has on organic performance and the level of effort we estimate each will require within our On Page SEO services.
Our Battle SEO Audit® Process
Exhaustive and comprehensive…just the way it should be.
SEO Audits Explained
A full website SEO audit is a focused practice that includes the use of various SEO audit tools, checklists, and standards to examine a website and its optimization campaign. An SEO site audit can also be used to create lists of weak points and action items that can help overcome the observed weaknesses on the website. In addition to that, an on page audit is often used to gather specific information and details needed for a company to make adjustments to their SEO campaign and get better results.
What is Covered in the SEO Audit
Before we continue, you need to understand that there are actually two different ways to go about an SEO website audit. Both ways have their own advantages and disadvantages and they can be used for their specific purposes.
First, there’s the fast auditing for search engines, which is generally a 10 to 15-minute process for an experienced auditor, and maybe a little bit longer for those who are fairly new to the auditing process. A fast audit generally uses free online tools that look over the very basics: domain and page authority, tags, XML maps, meta & alt descriptions, organic traffic, signs of penalties, and other important but basic surface level considerations when it comes to optimization. It’s important to mention that most digital marketing agencies only sell this type of site audit services, which means that you need to be extra careful when you’re choosing the company that will audit your onpage SEO.
Then there’s the full SEO auditing – which is what you get with Victorious.
Our search engine audit service includes everything you are going to get from a fast audit, but it also dives in much deeper using more thorough tools. In other words, our search audit provides you with a deep analysis that consists of over 85 different sections. The precise number of sections varies from client to client, depending on their needs, but it rarely goes higher than 90 or lower than 80.
Although this might not seem like a huge difference, practice has shown us that it can significantly impact the results of an SEO campaign. That is because each of these sections affects your website’s ranking in the search engines in a specific (positive or negative) way. If they’re left unchecked or overlooked, you risk losing your ranking because of a poorly executed SEO auditing.
However, you don’t have to worry about that if you decide to work with us. Here at Victorious, we understand that the difference between a good and a bad search audit can come down to a single parameter. That is why we never rush this process and we carefully examine all sections before we reach back to our clients.
In case you’re wondering what these 80+ sections include, here’s a brief overview of the most common sections:
- Keyword analysis
- Analysis of your competition (and competitors)
- Technical analysis
- Page level analysis
- In-depth content quality analysis
- User experience analysis
- Link profile (backlink type, number, keyword anchors, neighborhoods, etc.)
Some of the Auditing Tools That We Use
- Google Analytics
- Google Search Console
- Beam Us Up SEO Crawler
- Pro Rank Tracker
- Screaming Frog
Before you dive into audit SEO parameters, you should always take time to make sure you understand what your main goals and targets are. You need to understand that SEO is a means to an end, not the end itself.
Are you looking to increase organic traffic by 50%? Improve rankings around a small, but crucial list of keywords? Recover from previous Google penalties? Or do you want to outsmart and outrank certain competitors?
While it’s easy to just say “I want to rank better” or “get more traffic,” these statements don’t represent clear goals and they don’t provide you with a clear direction. You need a more precise view of what your main goals are, because it’s your goals that will provide you with the perspective necessary to examine the data that comes out of a good, in-depth SEO audit. You can be given the best SEO audit service in the world, but if you don’t have a clear goal in front of you, you’re only wasting your time. As we mentioned earlier, search engine optimization is only a means that will hopefully get you closer to your intended goals.
Once you understand your main goals and focus, you can get into breaking down a full-length audit. However, you should also understand that you can’t expect instant results from any SEO campaign. SEO is a complicated process and it takes time to do it right. The larger and more complex your website, the longer it will take for the SEO audit to be completed and for your SEO strategy to be fully implemented and start yielding results.