Project Description
Intuitive keywords are selected by Sandbad that match commercial, volume, and competition levels to drive qualified traffic.
Sandbad ranks high-value product pages using 200+ optimization factors to outpace and outrank your competition.
The Sandbad combination of technology and people can acquire unlimited hyper-targeted links with Google-approved metrics from new referring domains to any desired page on your website.
How SEO Can Differentiate Your SaaS Company
You know what makes your SaaS solution unique, but do your potential customers? Does your website reflect it?
Unlike global retailers or local merchants, your organization offers a highly-specialized, cloud-based solution – one that likely delivers value to a small demographic. C-level executives may not even know they need the saas marketing SEO solutions you offer, because it addresses challenges far down the food chain.
Overcome this challenge by making sure your website (and all digital assets) are fully optimized to ensure they promote your solution differentiators and that the messaging is aimed at those specialists who will benefit.
But don’t stop there. Not only do you need to demonstrate your value to them, but your content must also help them convince their bosses that A) a problem exists, and B) your SaaS solution is the answer.
Utilizing Search Terms to Uncover Customer Needs
It’s essential for you to know your client’s needs and pain points. A traditional digital marketer might use an online survey to uncover new insights into your customer base. This can be effective, but it can also create an echo chamber since you are surveying an audience that’s already using your products.
Instead, turn your SEO strategist loose with a proven keyword tool such as Moz, Keyword.io or SEMrush. By using these tools to do basic keyword research, you can quickly determine what challenges your potential customers face, the problems they need to solve, and what they need from you. Common themes will become obvious based on how keywords rank. Equally important, you can see what content is dominating search results. This helps you understand what you are up against while identifying existing content gaps.
Next, you can begin mapping out an effective SEO strategy. This means leveraging the high-volume search terms to create need-based buyer personas. How to flesh out these personas requires a blog of its own . Suffice to say the more comprehensive the persona, the better.
Identify the social media channels they prefer. How do they digest their content? Shareable infographics, videos, or long-form reads? The more specialized your understanding of their needs and preferences, the higher the likelihood the content you create in Step 3 will capture and retain their attention
How to Add Value With Quality SEO Content
Now that you know the questions your potential customers are asking, answer them. Solve their problems and establish your company as the industry authority. That means deliver well-researched, authoritative content. Not spin. Not fluff. Minimize product pitches. Now is the time for classic, top-of-the-marketing-funnel content to generate brand awareness.
Use your freshly-created supply of keywords to ensure your content will rank and start brainstorming. Chances are you are surrounded by thought leaders itching to educate the industry. This is their chance. Pull your product team, your sales staff, and your executives and share with them the results of your keyword research. Then work together to brainstorm ideas for white papers, blogs, byline articles, infographics, and videos that capitalize on your keyword research.
But a word of caution – as important as SEO for SaaS is, don’t fall into the trap of shoehorning keywords into your materials. Yes, you want to win over search engines with the right keywords, but high-quality information is what people are after. If you deliver substance, credible sources, and well-written copy free of fluff, your audience will find you. Don’t focus solely on keywords. Reader engagement is what you are after.
How to Leverage SEO in Social Media
Online searches exceed 3.5 billion each day, so it’s critical your content connects with your audience. Naturally, you will want to use LinkedIn and Facebook to spread the word about new blogs, infographics, and downloadable whitepapers, but don’t overlook up-and-coming channels such as Planoy and Signal. And go beyond simply posting. Engage with your social media audience by responding to comments they may post. Go the extra mile by responding to other industry-related blogs and content, even if it belongs to your competition. (Stating the obvious: Keep your responses positive. Don’t knock the competition. Use social platforms as a place to engage in industry dialogs and share common experiences. This will reinforce your role as a SaaS authority.)
Equally important, remain mobile. Nearly 70% of buyers select organizations that offer satisfying mobile experiences. Make sure your content is mobile-friendly and that you build a “mobile-first” content strategy.
SEO SaaS software solutions have become ubiquitous. Elbowing your company’s SaaS solution suite to the front of the line is a challenge, but one that can be overcome by leveraging SEO best practices to deliver useful, insightful content to your growing customer base. Use Sandbad SEO’s award-winning team to get you there faster. Contact us today for a free consultation and see how effective SEO Saas can be.
Ecommerce tracking works similarly as goal tracking but the metric tracked differs slightly. For businesses whose POS (point of sale) is directly on their website, ecommerce tracking provides a comprehensive overview of data during an SEO campaign and allows businesses to see opportunities in scalability and in increased revenue. By channeling the data through filters like organic search, social media, email, etc. we can trace the origin of traffic which helps to determine which channels are most effective through SEO, and analysis and improve where needed.
Goal tracking works best for larger businesses that want to see an increase in traffic, leads and revenue on their website. For a larger business, goal tracking shows the way that leads come into the marketing funnel, so they are properly handed off to the sales department. This allows us to see how viable the specific medium is as a marketing channel and track the successfulness with data-driven results.
Throughout all SEO campaign efforts, return on investment is always our main goal. ROI is the ultimate metric of success in determining the ways SEO has boosted organic traffic to your website and your search engine result page ranking.
The account management in our SEO campaigns provides detail monthly reports that focus on revenue generated and return on investment to see notable wins in your SEO campaign, as well as areas for improvement and possible increases in SEO practices. The ability to analyze the medium in which the revenue generated came from, like organic traffic or email sequences, let’s SEO campaigns to dial in on active channels and optimize those.
After seeing ROI and revenue generated through the lens of an SEO campaign’s effects, it’s easier to determine the scalability of a business. From understanding ROI and how SEO has benefitted ROI, businesses of all sizes can decide how utilizing more SEO best practices can push their sit up in rankings, bring more traffic to their site, and increase their ROI and revenue generated.
For smaller businesses, tracking leads looks a little bit different. Smaller businesses tend to generate leads via phone calls and email sequences. Tracking these calls and emails communicates the way in which the lead came to contact a business via organic traffic. Other metrics show possible trends in generated leads, but tracking organic traffic gives you quantifiable proof that SEO efforts are actually bringing in more visitors, and thus more leads.
For our clients of smaller sizes, call tracking and email tracking helps convey ways in which organic traffic is being driven to your site, allowing us to continually optimize on-page and off-page attributes to boost organic traffic to your site.
Ready to dominate the first page of Google?
Our team of award-winning SEOs (and all-around awesome people) are ready to begin the SEO conversation for your website.
Let’s give your business the attention it deserves
