SEO for Prestashop
How Sandbad Works
Prestashop is an e-commerce platform for your unique goods and services. You will often hear that Prestashop is a CMS which stands for content management system. It lets you organize your products, customize your storefront, accept credit card payments, track and respond to orders.
Those who want to build out an e-commerce site need a content management system to scale their business. This is good for any business that plans to become larger and wants to focus on growing the business, not manually processing purchase orders.
What is SEO for Prestashop
Increasing revenue, particularly via website traffic is top of mind for any ecommerce organization This is where SEO – search engine optimization – comes into play. It is the process of driving traffic from “free,” “organic,” and “natural” search results on search engines. Though simple in theory, great SEO takes time, dedicated resources and a thoughtful strategy.
Where you rank on Google matters. On average, the first result on search engine result pages (SERPs) receives 32.5% of clicks. The second result averages 17.6% clicks, and then quickly drops to 5% as you get to the sixth position. The percentages are dramatic and thus the need to reframe your priority and speed in which you put an SEO strategy in place that can help your Prestashop business grow.
Every website can benefit from SEO and needs continued optimization to obtain and maintain rankings for target key phrases. As any industry or marketplace evolves, so does search engine optimization. SEO helps build web authority and organic search traffic to your site.
Potential customers must be able to find your products via search engines. As an SEO friendly CMS, Prestashop helps with best practices like customizable H1, title and meta tags, and SEO friendly URL formats. Prestashop also seamlessly generates sitemap.xml files so new products and site changes are indexed and show up on search engines quickly. Sitemaps allow users and Google to read, understand and therefore rank pages. This is important to highlight because Shopify is able to change at the speed of your rapidly growing business while keeping your core pages up to date so you are getting as much commercially viable traffic as possible. Choosing the right CMS for your shop is important to how SEO can be utilized and implemented for the business owner.
Prestashop search engine optimization is evolving and ever-changing. In 2018, one of the most notable upticks is the use of mobile for purchases. 51% of purchases on Prestashop were on a mobile device! Moreover, one in five purchases use voice search. Keeping in mind the customer behavior and actions keep you in the loop and ahead of the game.
Working with SEO marketing experts that follow Google’s best practices allows Prestashop customers to capture and improve business as business trends change over time. This is crucial as SEO ensures you stay above the curve for search rankings.
SEO vs. PPC
PPC stands for “Pay Per Click” and includes paid positioning at the top of search results. While many ecommerce sites launch and immediately use a pay per click (PPC) strategy to create visibility for their store, PPC costs continue to become more and more expensive. Coupled with the increased costs, PPC is a non-equity building marketing channel. Once you decide to stop paying for the ad positioning, your website disappears from search results. Imagine losing an entire marketing channel – in seconds.
A study on buyer actions and personas found that, on average, PPC receives 15% of all search engine visitors. Where do the other 85% go? The organic results, which are achieved through SEO. The stats are astounding and show that while PPC has some value, SEO drives almost 500% more traffic.
Whether you allocate your budget to PPC or SEO is crucial, especially for small- to mid-size companies. As a result, investing in SEO rather than PPC will help gain “web authority” and “equity” that will create sustainable growth. PPC is just a quick and temporary fix; it will give you quick results but will not sustain long-term growth if you don’t constantly feed your every growing ad budget.
SEO agencies like Sandbad support Prestashop businesses with expertise in:
Technical SEO: This is optimization of things on your online store such as page titles, headers and meta description. Through these specific avenues, it improves crawl efficiency, therefore, getting your pages indexed and ranked by Google.
Content: This is building keyword optimized text on your core pages as well as supporting blogs and other site pages. On average, the top ranking web search has 1890 words on their homepage. Content matters because it tells potential customers as well as Google what you are about and therefore finds your website relevant and authoritative.
Backlinks: This is the backbone of SEO and to building longevity in search rankings. Out of the 200+ factors, Google ranks websites for, link related factors account for 50-55%. Links build rapport and authority back to your website so make sure you have a high quality link pointing back to you. Sandbad is a preferred SEO agency for dozens of explosive Prestashop brands across the globe. They are a Prestashop SEO expert working closely with e-commerce clients improving the efficiency of marketing spend through improved organic search rankings and the reduction in need for PPC strategies.
How long does it take?
SEO takes time and commitment. Make sure you have resources to manage your campaign and trust the process. We can see an initial “pop” within 45-180 days and then see sustained growth in rankings and ROI over the subsequent months.
Tips before hiring an SEO agency
- Quantify the goals you want to achieve. 25% traffic growth? 100 more site visitors per month? Have some numbers in mind.
- Only talk to agencies with track records of performance. Due diligence in selecting a provider will avoid headaches and pitfalls in the future.
- Ask to see proof of results and examples of deliverables. If an SEO agency can’t give you this information, run the other way!
Running an ecommerce organization can be daunting, but tools like Prestashop make it a seamless process. Once your site is up and running, SEO agencies like Sandbad can help navigate the fine science of optimization while you as the marketing leader can concentrate on growing the business.
Narrative SEO reporting
When partnering with (most) SEO companies, you’ll experience some degree of account management. Sadly, often times the account management provided is a spreadsheet full of numbers that are sent once a month to a customer’s inbox. This isn’t proper account management because a spreadsheet of numbers without explanation or context is simply a spreadsheet full of numbers. We call this a data dump, and that’s not how we do things at Sandbad.
In our efforts to continue to disrupt the SEO industry, we’ve introduced Narrative SEO Reporting. This Sandbad account management quality provides a detailed report of how our SEO efforts have affected your business with a contextual explanation of what is actually going on. Other aspects of Narrative SEO Reporting include:
- A contextual understanding of notable wins that our efforts have produced by having a dedicated account manager (not a robot) talk them through it.
- Providing clients with deliverables of all the content needed to be created to get their approval so clients know what’s going on and have a say in the process.
- Insight and opportunity to see every link built for clients. (totally abnormal in the industry)
We call this radical transparency and it’s a quality that Sandbad lives by.
Implementing SEO into your business is a continuous effort, where the data gathered is continuously changing and in return, a deeper understanding of what the next steps needed to take are. By attacking SEO reporting this way, more opportunities for growth and development arise. Just another reason why we’re the #1 SEO company in the USA.
Ecommerce tracking works similarly as goal tracking but the metric tracked differs slightly. For businesses whose POS (point of sale) is directly on their website, ecommerce tracking provides a comprehensive overview of data during an SEO campaign and allows businesses to see opportunities in scalability and in increased revenue. By channeling the data through filters like organic search, social media, email, etc. we can trace the origin of traffic which helps to determine which channels are most effective through SEO, and analysis and improve where needed.
Goal tracking works best for larger businesses that want to see an increase in traffic, leads and revenue on their website. For a larger business, goal tracking shows the way that leads come into the marketing funnel, so they are properly handed off to the sales department. This allows us to see how viable the specific medium is as a marketing channel and track the successfulness with data-driven results.
Throughout all SEO campaign efforts, return on investment is always our main goal. ROI is the ultimate metric of success in determining the ways SEO has boosted organic traffic to your website and your search engine result page ranking.
The account management in our SEO campaigns provides detail monthly reports that focus on revenue generated and return on investment to see notable wins in your SEO campaign, as well as areas for improvement and possible increases in SEO practices. The ability to analyze the medium in which the revenue generated came from, like organic traffic or email sequences, let’s SEO campaigns to dial in on active channels and optimize those.
After seeing ROI and revenue generated through the lens of an SEO campaign’s effects, it’s easier to determine the scalability of a business. From understanding ROI and how SEO has benefitted ROI, businesses of all sizes can decide how utilizing more SEO best practices can push their sit up in rankings, bring more traffic to their site, and increase their ROI and revenue generated.
For smaller businesses, tracking leads looks a little bit different. Smaller businesses tend to generate leads via phone calls and email sequences. Tracking these calls and emails communicates the way in which the lead came to contact a business via organic traffic. Other metrics show possible trends in generated leads, but tracking organic traffic gives you quantifiable proof that SEO efforts are actually bringing in more visitors, and thus more leads.
For our clients of smaller sizes, call tracking and email tracking helps convey ways in which organic traffic is being driven to your site, allowing us to continually optimize on-page and off-page attributes to boost organic traffic to your site.
eCommerce Analytics for SEO Services
Any good eCommerce SEO consultant will stress the importance of analytics. But you need to make sure they are looking at the right data. Our specialists are certified to understand which variables matter the most when it comes to getting your customers to your page and converting.
But it’s not enough that we know what we are doing. We want to make sure you can understand every step as well. In fact, our Sandbad Analytics ® reporting system helps you to track all of your keywords and phrases in real time, gives you complete transparency to see growth every month, and focuses on the end results or ROI to help you make decisions. Analytics doesn’t have to be a bunch of numbers eCommerce SEO “experts” flash around to attempt to prove their worth. We help you see the results of your efforts as they happen.
Technical SEO for Ecommerce
Technical SEO, which includes things like metadata, crawl efficiency, and site architecture, is a factor that is often times overlooked. But it’s an area that comes down to making sure every checkbox is marked correctly. Google will always reward websites that make it easier for Googlebot to crawl and index content.
The technical portions of eCommerce SEO are your starting point or the foundation that you build upon for creating an efficient environment for Google. Here is where you can get an eCommerce SEO agency who decides to build a solid foundation or one that just does the bare minimum.
Having an ecommerce SEO services provider who knows how to set up technical ecommerce SEO for your site is absolutely crucial because ecommerce stores typically have a lot of pages, which greatly increases the chance of issues. And any technical SEO issues can be the difference between being the top result for a keyword and barely making it on the first page of the SERP.
Thematic Keyword Research for eCommerce
Once the technical portions of eCommerce SEO are situated, it’s time to move on to developing amazing content and links. We work to make sure every word is strategic and working toward your overall goals. This includes everything in your metadata, content on various pages like your home page, contact page, about page, and various category and product pages.
At Sandbad, the best eCommerce SEO company for keyword analysis, we do our keyword research a little bit differently from our competitors.
We first start with a complete keyword analysis of your eCommerce site. Then we determine keyword themes for specific URLs that have the potential to bring more traffic and result in buying customers. From these themes, we start to look for relevant long-tail keywords that have the precise volume and keyword difficulty threshold we want.
This is the most effective way to drive organic traffic to your website because the content remains relevant to your reader. You give the reader what they want to remain on your page and take the next actions. In other words, it keeps your content and your entire SEO campaign meaningful when you focus on themes.
Keyword research is the foundation of any successful eCommerce SEO campaign because it plays a vital role in every aspect of an SEO campaign, including the SEO architecture, on-page SEO, and backlinks, so if there’s one area you really need to spend enough time on, it’s figuring out which keywords are the most important in your area.
Ready to dominate the first page of Google?
Our team of award-winning SEOs (and all-around awesome people) are ready to begin the SEO conversation for your website.
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