Intuitive keywords are selected by Sandbad that match commercial, volume, and competition levels to drive qualified traffic.
Sandbad ranks high-value product pages using 200+ optimization factors to outpace and outrank your competition.
The Sandbad combination of technology and people can acquire unlimited hyper-targeted links with Google-approved metrics from new referring domains to any desired page on your website.
SEO for Your Luxury Brand
Luxury is fabulous
It’s even better with Sandbad
How Does SEO Fit into Digital Marketing for Luxury Brands?
When marketing luxury goods and services, brand is key. Luxury brand advertising and luxury brand SEO are essential. The affluent buyer isn’t just looking for any product, they are looking for a specific brand of that product. So, your SEO and digital marketing campaign needs to focus on leisure and high living to connect.
Our luxury digital marketing consultants are experts in marketing premium brands and making sure your exclusive products are visible when people search for those luxury brands. Whether you are just looking for luxury SEO, want luxury goods advertising, or want a more comprehensive luxury marketing campaign, we can help guide you through the creation of a plan that will fit your needs and help you reach new customers.
The Unique Approach to SEO for Luxury Brands
The words and images that appeal to the lower-end product market are different from the words and images that will bring in and convert extravagant buyers. When creating luxury ads and the content of luxury product pages, you need to use the images and words that will draw in the luxury brand audience and convert them. We understand that audience and can help you craft a luxury digital marketing strategy that will reach the right people and get them to buy.
We use the same SEO techniques we use for other websites and pages, but we tweak them for this niche audience. You get:
- A comprehensive SEO Audit
- Technical SEO optimization
- High authority link acquisition
- Transparent and on-demand reporting
- Thematic keyword research
- Keyword-centric blog marketing strategy
- And much more
Why SEO Is Essential for Luxury Brands
There are many digital strategies for luxury brands that you could engage to try to bring in customers. However, search engine optimization is one of, if not the, most important luxury digital marketing strategy you can do. Here’s why.
People trust search more than ads. Ads can be very effective. However, by their nature, they aren’t natural in the search results. Anyone can pay to get an ad for their website to show up in search results and people know that. However, websites appearing in the natural search results are more trusted. People associate value and authority with high natural search rankings and are more likely to click on a top natural result than an ad.
SEO Works Long-Term. Ads run as long as you pay for them to run. You stop your campaign and your ad disappears. SEO, however, has lasting effects. The SEO work builds upon itself making your website stronger and stronger in the search engines and that remains long after a specific campaign may stop.
A Comprehensive Luxury SEO Service Brings Traffic from More than Just Search Engines. Comprehensive SEO includes not just on-page optimization, but link builds, content creation, social media, and reputation building. This creates additional sources of traffic to your site. A lin from a trusted website can not only bring traffic, but convince people you can be trusted so they buy from you.
Ecommerce tracking works similarly as goal tracking but the metric tracked differs slightly. For businesses whose POS (point of sale) is directly on their website, ecommerce tracking provides a comprehensive overview of data during an SEO campaign and allows businesses to see opportunities in scalability and in increased revenue. By channeling the data through filters like organic search, social media, email, etc. we can trace the origin of traffic which helps to determine which channels are most effective through SEO, and analysis and improve where needed.
Goal tracking works best for larger businesses that want to see an increase in traffic, leads and revenue on their website. For a larger business, goal tracking shows the way that leads come into the marketing funnel, so they are properly handed off to the sales department. This allows us to see how viable the specific medium is as a marketing channel and track the successfulness with data-driven results.
Throughout all SEO campaign efforts, return on investment is always our main goal. ROI is the ultimate metric of success in determining the ways SEO has boosted organic traffic to your website and your search engine result page ranking.
The account management in our SEO campaigns provides detail monthly reports that focus on revenue generated and return on investment to see notable wins in your SEO campaign, as well as areas for improvement and possible increases in SEO practices. The ability to analyze the medium in which the revenue generated came from, like organic traffic or email sequences, let’s SEO campaigns to dial in on active channels and optimize those.
After seeing ROI and revenue generated through the lens of an SEO campaign’s effects, it’s easier to determine the scalability of a business. From understanding ROI and how SEO has benefitted ROI, businesses of all sizes can decide how utilizing more SEO best practices can push their sit up in rankings, bring more traffic to their site, and increase their ROI and revenue generated.
For smaller businesses, tracking leads looks a little bit different. Smaller businesses tend to generate leads via phone calls and email sequences. Tracking these calls and emails communicates the way in which the lead came to contact a business via organic traffic. Other metrics show possible trends in generated leads, but tracking organic traffic gives you quantifiable proof that SEO efforts are actually bringing in more visitors, and thus more leads.
For our clients of smaller sizes, call tracking and email tracking helps convey ways in which organic traffic is being driven to your site, allowing us to continually optimize on-page and off-page attributes to boost organic traffic to your site.