Project Description
Intuitive keywords are selected by Sandbad that match commercial, volume, and competition levels to drive qualified traffic. This is essential because you only want to target keywords that are going to drive targeted traffic to your site while also allowing to rank quickly.
Sandbad ranks high-value product pages using 200+ optimization factors to outpace and outrank your competition. As you can imagine, the competition for some keywords can be fierce, so it’s absolutely crucial to use every edge you can get when trying to maximize the results that your ecommerce SEO strategy can provide.
The Sandbad combination of technology and people can acquire unlimited hyper-targeted links with Google-approved metrics from new referring domains to any desired page on your website. Without relevant and high-quality backlinks, it’s almost impossible to rank for the more competitive keywords in your niche, so we will make sure to match your ecommerce store with the best backlink opportunities for best results.
Together we’ll conquer SEO
eCommerce Analytics for SEO Services
Any good eCommerce SEO consultant will stress the importance of analytics. But you need to make sure they are looking at the right data. Our specialists are certified to understand which variables matter the most when it comes to getting your customers to your page and converting.
But it’s not enough that we know what we are doing. We want to make sure you can understand every step as well. In fact, our Sandbad Analytics ® reporting system helps you to track all of your keywords and phrases in real time, gives you complete transparency to see growth every month, and focuses on the end results or ROI to help you make decisions. Analytics doesn’t have to be a bunch of numbers eCommerce SEO “experts” flash around to attempt to prove their worth. We help you see the results of your efforts as they happen.
Technical SEO for Ecommerce
Technical SEO, which includes things like metadata, crawl efficiency, and site architecture, is a factor that is often times overlooked. But it’s an area that comes down to making sure every checkbox is marked correctly. Google will always reward websites that make it easier for Googlebot to crawl and index content.
The technical portions of eCommerce SEO are your starting point or the foundation that you build upon for creating an efficient environment for Google. Here is where you can get an eCommerce SEO agency who decides to build a solid foundation or one that just does the bare minimum.
Having an ecommerce SEO services provider who knows how to set up technical ecommerce SEO for your site is absolutely crucial because ecommerce stores typically have a lot of pages, which greatly increases the chance of issues. And any technical SEO issues can be the difference between being the top result for a keyword and barely making it on the first page of the SERP.
Thematic Keyword Research for eCommerce
Once the technical portions of eCommerce SEO are situated, it’s time to move on to developing amazing content and links. We work to make sure every word is strategic and working toward your overall goals. This includes everything in your metadata, content on various pages like your home page, contact page, about page, and various category and product pages.
At Sandbad, the best eCommerce SEO company for keyword analysis, we do our keyword research a little bit differently from our competitors.
We first start with a complete keyword analysis of your eCommerce site. Then we determine keyword themes for specific URLs that have the potential to bring more traffic and result in buying customers. From these themes, we start to look for relevant long-tail keywords that have the precise volume and keyword difficulty threshold we want.
This is the most effective way to drive organic traffic to your website because the content remains relevant to your reader. You give the reader what they want to remain on your page and take the next actions. In other words, it keeps your content and your entire SEO campaign meaningful when you focus on themes.
Keyword research is the foundation of any successful eCommerce SEO campaign because it plays a vital role in every aspect of an SEO campaign, including the SEO architecture, on-page SEO, and backlinks, so if there’s one area you really need to spend enough time on, it’s figuring out which keywords are the most important in your area.
SEO Architecture for eCommerce
Setting up an eCommerce SEO strategy involves many aspects, but everything comes down to how well your site is structured because that’s what Google will ultimately judge when ranking your website.
So, once you know the keywords that you want to target, you will need to start thinking about how to set up your site architecture, which is basically your site’s navigation, category structure, and product pages. When it comes to setting up architecture SEO for eCommerce sites, there are a few rules you must abide by:
1. You should make the architecture as simple and intuitive as possible so that it’s easy to scale and update as you grow. Make your home page easy to reach from any page of your website.
2. Make the categories themselves a part of your eCommerce Search Engine Optimization efforts by basing them on relevant keywords.
If you don’t follow these rules, you’ll have a hard time optimizing SEO for an eCommerce website because adding any updates will be a hassle, and all of your link juice will become diluted since your product pages will be so far removed from your home page.
eCommerce – Internal Linking
The good thing with doing SEO for eCommerce sites is that some of the processes come naturally when setting up your website.
For instance, because of the extensive navigation framework on a typical eCommerce site, there are already plenty of internal links connecting the most critical pages on your website.
Still, to get the biggest eCommerce SEO benefits, you must make a conscious effort to link from your high-authority pages to your most important product and category pages.
If you have a popular blog post that generated a lot of backlinks, you need to make the most out of that pages potential and link to relevant product pages on your site, passing on some of that authority and increasing their SEO rankings potential.
eCommerce Content
Content marketing and SEO for an eCommerce store go together like bread and butter. However, if you want to make sure that you don’t waste time creating content that doesn’t deliver the results you want, you must be very deliberate in how you plan and execute your content marketing strategy.
You will need to dig deep and understand how your target audience likes to consume content online, what language they use, and which keywords you should target.
Then, you need to create content around those keywords that’s more informative and useful than the competitors, inserting keywords in relevant places – Google values quality and user experience above all else, so the only way to achieve consistent results with content is to put in the work and provide actual value.
eCommerce On-Page Optimization
Another crucial aspect of SEO for eCommerce is on-page optimization. Once you have your eCommerce SEO site architecture set up, you need to make sure that the pages themselves are optimized for ranking for as many relevant keywords as possible.
To make that happen, you need to use plenty of buyer-intent keywords that can get you traffic of prospective customers who are ready to buy.
Augment your primary keywords by using words like “buy,” “cheap,” “deal,” and others, which can help you rank for a broader range of keywords and ensure that the page receives plenty of traffic.
To insert these keywords, take the time to create long and informative content on each page, which will not only help your eCommerce SEO efforts but can improve conversions on its own.
Expertise on Popular eCommerce Platforms
The Sandbad Customer Success team will work in conjunction with our Strategy team to ensure your eCommerce shop is properly optimized following the SEO best practices that apply to online shops. We have worked with a number of eCommerce platforms and can provide expert advice on many CMS’s including Prestashop, Shopify, DotNetNuke, WooCommerce, Magento, BigCommerce, NopCommerce, and others.
Ecommerce tracking works similarly as goal tracking but the metric tracked differs slightly. For businesses whose POS (point of sale) is directly on their website, ecommerce tracking provides a comprehensive overview of data during an SEO campaign and allows businesses to see opportunities in scalability and in increased revenue. By channeling the data through filters like organic search, social media, email, etc. we can trace the origin of traffic which helps to determine which channels are most effective through SEO, and analysis and improve where needed.
Goal tracking works best for larger businesses that want to see an increase in traffic, leads and revenue on their website. For a larger business, goal tracking shows the way that leads come into the marketing funnel, so they are properly handed off to the sales department. This allows us to see how viable the specific medium is as a marketing channel and track the successfulness with data-driven results.
Throughout all SEO campaign efforts, return on investment is always our main goal. ROI is the ultimate metric of success in determining the ways SEO has boosted organic traffic to your website and your search engine result page ranking.
The account management in our SEO campaigns provides detail monthly reports that focus on revenue generated and return on investment to see notable wins in your SEO campaign, as well as areas for improvement and possible increases in SEO practices. The ability to analyze the medium in which the revenue generated came from, like organic traffic or email sequences, let’s SEO campaigns to dial in on active channels and optimize those.
After seeing ROI and revenue generated through the lens of an SEO campaign’s effects, it’s easier to determine the scalability of a business. From understanding ROI and how SEO has benefitted ROI, businesses of all sizes can decide how utilizing more SEO best practices can push their sit up in rankings, bring more traffic to their site, and increase their ROI and revenue generated.
For smaller businesses, tracking leads looks a little bit different. Smaller businesses tend to generate leads via phone calls and email sequences. Tracking these calls and emails communicates the way in which the lead came to contact a business via organic traffic. Other metrics show possible trends in generated leads, but tracking organic traffic gives you quantifiable proof that SEO efforts are actually bringing in more visitors, and thus more leads.
For our clients of smaller sizes, call tracking and email tracking helps convey ways in which organic traffic is being driven to your site, allowing us to continually optimize on-page and off-page attributes to boost organic traffic to your site.
Ready to dominate the first page of Google?
Our team of award-winning SEOs (and all-around awesome people) are ready to begin the SEO conversation for your website.
Let’s give your business the attention it deserves
